How we make money

Pension Numbers is free to read and free to use. This page explains how we plan to pay for it.

Advertising

We plan to show adverts served by Google AdSense. Adverts are chosen automatically by Google, not by us, and we don't endorse the advertisers. Adverts will always be clearly labelled and kept away from calculator inputs and buttons.

Until adverts are switched on, the site carries no advertising. We use Google Analytics only if you agree to it. When that changes, we will update this page and our privacy policy first, and ask for your consent where the law requires it.

What we don't do

• We don't accept payment to feature, rank or review any pension, platform or adviser.
• We don't sell your details or pass your contact information to firms.
• We don't publish "sponsored" guides.

If this ever changes

If we add affiliate links in the future, they will be marked on the page where they appear, and we will only use wording approved for financial promotions, as UK law requires.